Google review QR code generator

Getting the right link

This is the only fiddly part, and it is worth getting right: a code built from the wrong address sends people to a map pin or a search results page instead of the box where they can actually type a review.

1. Open your Google Business Profile — the panel you get when you search your own business name while signed in as its owner.
2. Find Ask for reviews. Google gives you a short link built for exactly this purpose.
3. Paste it above. That is the whole job.

If you would rather work from a Place ID, paste that instead and the address is assembled for you. Either way, scan the finished code with your own phone before printing it — you should land on the star-rating box with your business named at the top.

Where these codes actually earn their place

A review code works when it reaches someone at the moment they already feel like saying something, and when scanning is easier than typing.

• Receipts and invoices. Printed at the bottom, this catches people just after the transaction, which is when the experience is freshest.
• Table cards and counter stands. Common in cafés and restaurants. Keep the code large enough to scan from a seated distance — see the size guide for the numbers.
• Packaging inserts. A card in the box reaches customers when the product arrives rather than when they bought it.
• Follow-up emails and delivery notes. Works on screen as well as in print, though a plain link is usually better in an email — people are already on a device that can simply be clicked.
• Service vehicles and site signage. Useful for trades, where the customer is unlikely to be holding a receipt.

Say what the code does

A bare code on a card gets ignored because nobody knows what happens if they scan it. A short line of text next to it — “Scan to review us on Google” — tells people what they are agreeing to before they point a camera at it. The frame option in Customize adds a caption directly to the image so the instruction survives being copied into a print template.

What Google’s rules mean for this

Two things worth knowing before printing anything. Google prohibits offering incentives for reviews, so a code next to “10% off if you leave us five stars” risks the reviews being removed and the listing penalized. Google also prohibits review gating — surveying customers first and only showing the review link to the happy ones.

A QR code on a receipt is neither of those. It is an open invitation pointing at the same destination for everyone, which is exactly what the policies are designed to allow.

Before the print run

The destination matters more than the code here. A static code encodes your review address permanently, but that address belongs to a Google listing — if the listing is merged, moved or removed, the code faithfully keeps pointing at something that no longer exists. That is the distinction the static versus dynamic guide covers in more detail.

If you are adding a logo, the logo generator decodes the finished image before letting you download it, which catches the case where branding has quietly eaten too much of the pattern.

Common questions